Proposal · 08.06.2026for an existing partner
Success Magazine
Ongoing paid media campaigns on Meta — management, creative, and reporting.
Success Magazine Team
successmagazine.com
Natalie Sorge
Chief Marketing Officer
NPS Media Group
August 6, 2026
Valid 30 days
A revised plan, built on our conversation.
This is a revision of the December proposal, updated to reflect where the Success team landed: start with Meta only, test offers aggressively, and build toward paid acquisition that pays for itself. NPS handles strategy, ad build, in-house creative, daily optimization, and reporting across Facebook and Instagram.
The engagement is a flat monthly management fee of $982 with a recommended minimum ad spend of $1,500/month — enough volume to feed Meta's learning phase. Ad spend is paid directly to Meta; NPS does not mark it up. Google, YouTube, and the broader ecosystem work stay in Phase 2.
The current scope at a glance.
Scope of work — Meta only.
Platform Setup, Ad Build & Management
NPS plans, builds, launches, and manages paid campaigns across Facebook and Instagram, aligned to Success Magazine's subscription and membership growth goals.
- Platform setup and full ad build within Meta Business Manager
- Campaign architecture: objectives, audiences, and budgets
- Audience targeting and segmentation, including retargeting and lookalike strategies
- Daily monitoring, budget pacing, and ongoing optimization
- A/B testing of audiences, placements, and bidding strategies
In-House Creative & Copy
NPS produces all ad creative and copy in-house within Success Magazine's brand guidelines, with a structured testing cadence so campaigns never grow stagnant.
- In-house ad copy and creative design for feed, stories, and reels
- Up to three rounds of creative included per month
- Additional creative needs beyond three rounds billed at $75/hour
- Continuous creative testing with clear winners and iteration plans
- Creative built to mesh with existing brand guidelines and in-house work
- Feedback and approval workflow aligned with Success Magazine's editorial team
Reporting & Ongoing Collaboration
NPS delivers weekly dashboards and a monthly working session tied to business outcomes, not just platform metrics.
- Weekly dashboard and analysis of results
- Monthly meeting to discuss progress, challenges, goals, and upcoming campaigns
- Reporting on spend, results, cost per result, and creative winners
- Conversion tracking review and recommendations
Inputs needed from Success Magazine: brand guidelines, campaign priorities, access to Meta Business Manager and Ads Manager, and any creative assets or audience data the team wants to leverage.
Roles & responsibilities.
- Meta campaign strategy, setup, and ongoing management
- Ad creative development, copywriting, and testing roadmap
- Weekly performance reporting and optimization recommendations
- Campaign brief process to collect priorities and assets each month
- Live dashboard access and monthly review call
- Monthly campaign priorities, brand guidelines, and creative approvals
- Meta Business Manager and Ads Manager access
- Website analytics access needed for conversion tracking and reporting
- Any existing creative assets, audience lists, or audience insights to leverage
Where this goes next.
Phase 1 is Meta only: prove the offer, establish CPA, and build a creative library through roughly October–November. Once that baseline is in place, Phase 2 opens up from mid-October into January — expanding channels and plugging paid media into the wider Success ecosystem:
- +01Google Ads: search, display, and YouTube
- +02Retargeting and lead-nurture sequences off the e-book lead magnet
- +03App and ecosystem support as Phase 2 components launch
- +04Expanded creative production and additional formats (plus LinkedIn if warranted)
The fine print, in plain language.
Term. Ongoing monthly retainer. Either party may cancel with 30 days' written notice.
Billing. $982 management fee billed monthly in advance. Ad spend billed directly by Meta. Payment terms Net 30.
Ad spend. Paid by Success Magazine directly to Meta. NPS does not mark up advertising costs.
Ownership. Creative assets developed for Success Magazine are owned by Success Magazine upon final payment.
Let's get started.
- 01Success team confirms pricing and existing contract terms with Lori, including the digital-only option
- 02Success team decides the launch offer (e.g. $19.99 with or without e-book, or $24.99)
- 03Success team drafts 5–10 offer ideas to test, including premiums like a tote bag or book
- 04Approve this proposal and amend existing contract
- 05Provide brand guidelines, audience lists, and Meta Business Manager access
- 06NPS and Lori build the landing/order page; NPS shares A/B split-testing methodology and spend projections
A trusted partner for Meta growth.
Success Magazine already has a strong brand and a loyal audience. NPS is ready to apply disciplined Meta execution — strategy, creative, and reporting — to turn that foundation into a consistent, measurable growth channel.
This is a simple, focused engagement: Meta only, a flat monthly management fee, and a clear minimum ad spend to keep performance moving forward.
nsorge@npsmediagroup.com